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Selling the team instead of the company: Ukrainian acqui-hires

In a dynamic and constantly transforming technology market, traditional M&A deals are not always the optimal path for startups...

In a dynamic and constantly transforming technology market, traditional M&A deals are not always the optimal path for startups. Instead, the acqui-hire strategy for Ukrainian startups is gaining increasing relevance, offering founders and investors an alternative mechanism. This approach allows for the retention of valuable talent and provides financial compensation, even if the company's product or business model has not reached the expected scale. For the Ukrainian IT industry, which is renowned for its high level of technical expertise, acqui-hire can be an effective tool for integrating domestic teams into global structures, providing them with access to new opportunities and resources.

What is acqui-hire: a model for Ukrainian startups

Acqui-hire, or talent acquisition, is a strategy in which the acquiring company buys a startup not for its product, intellectual property, or customer base, but primarily to obtain its team. The focus is on integrating engineers, developers, managers, and other key professionals who possess unique skills and experience. This differs from classic M&A deals, where valuation and price are formed around the assets, market share, and financial performance of the company being acquired.

This approach often arises when a startup, despite having a strong team, faces difficulties in scaling its product or business model. For example, the product may not find sufficient market traction, or the startup may run out of funding before reaching profitability. For the acquiring company, acqui-hire is a fast and effective way to strengthen its own engineering capabilities, accelerate the development of new products, or fill a shortage of qualified personnel without the long and expensive hiring process.

The relevance of acqui-hire for Ukraine's IT industry is driven by the high concentration of qualified technical specialists. Ukrainian developers and engineers are known for their professionalism and ability to quickly adapt to new technologies. This makes Ukrainian teams extremely attractive to global players looking to expand their R&D capabilities and gain access to advanced engineering solutions. Thus, acqui-hire can be not only an exit strategy for startups but also a mechanism for preserving and developing talent within the country.

When does acqui-hire become profitable for a startup in Ukraine?

For a startup seller, especially in the Ukrainian context, acqui-hire can be a profitable solution in several scenarios. First, it is the exhaustion of funding when a startup cannot raise the next round of investment and current resources are nearing their end. Second, it is the difficulty of scaling a product in a competitive market or discovering that the initial business model is not viable. Finally, founder burnout, where they lose the motivation to continue developing the project, can also be a catalyst for considering an acqui-hire.

The key value in such deals is the team. Evaluating the potential of engineers, architects, project managers, and other specialists becomes central. The buyer is not just looking for a set of people, but a well-coordinated team that has experience working together, a proven ability to solve complex technical problems, and the capacity to integrate into a new structure. This collective experience and synergy are what is difficult to replicate through individual hiring.

The benefits for the buyer are significant: rapid strengthening of the R&D department, effective filling of talent gaps, and acceleration of new product development. Instead of spending months searching, interviewing, and onboarding individual specialists, the company receives a ready-made, productive unit. In the context of the Ukrainian market, where competition for talent is high and the global shortage of engineers is growing, acqui-hire provides the buyer with a unique opportunity to gain access to highly qualified resources.

Structuring an acqui-hire deal for a Ukrainian startup: financial and legal aspects

Acqui-hire deals for Ukrainian startups have their own unique financial and legal features. Key components of the deal usually include compensation for founders and the team, which may consist of cash, stock in the acquiring company, or stock options. An important aspect is also the terms of integrating the team into the new structure, as well as mechanisms for retaining key specialists. This can be implemented through stock or option vesting, retention bonuses, or salary increases, which incentivize the team to stay and work effectively after the deal.

From a legal perspective, transferring employment contracts is one of the main tasks. Under Ukrainian law, this process requires strict adherence to labor regulations. Intellectual property issues are also of critical importance: whether the developed IP remains with the startup or is transferred to the buyer in whole or in part. Often, the deal involves the transfer of rights to already developed technologies, as they were created by the team that is now moving to the buyer.

Valuation in an acqui-hire differs significantly from traditional M&A. It is not about valuing the company based on its financial indicators or market capitalization. Instead, the value of the team, its potential contribution to the buyer's product development, and the cost of replacing it in the labor market are assessed. This includes evaluating salaries, bonuses, and recruitment and onboarding costs that the buyer will save by acquiring a ready-made team. This approach requires a deep understanding of the labor market and the specific needs of the acquiring company.

The role of investors in such deals is also significant. For venture capital funds and private investors, acqui-hire can be one of the mechanisms for returning investments, especially when a full M&A is not realistic. They are interested in ensuring the deal is as profitable as possible for the team and founders, providing them with fair compensation. According to Anton Marrero, a member of the supervisory board and management of Intecracy Ventures, "a successful acqui-hire deal allows investors to realize the value created by the team, even if the product has not achieved market success, thereby confirming confidence in the engineering talent of the Ukrainian ecosystem." It is crucial for founders of Ukrainian startups to engage qualified legal and financial advisors to structure such deals, as well as to ensure transparent communication with the team regarding future changes to minimize risks and maintain trust.

Acqui-hire and the Ukrainian startup ecosystem: long-term perspectives

The practice of acqui-hire has a significant impact on the investment climate and the startup ecosystem of Ukraine. It creates an additional exit strategy for venture funds and private investors, expanding the range of options for capital returns. When investors see that even startups that have not achieved large-scale product success can be attractive for acqui-hire, it increases the overall attractiveness of the Ukrainian market for investment. It also contributes to the formation of a more mature M&A culture, where acqui-hire is recognized as a legitimate and often profitable alternative path.

One of the key advantages of acqui-hire for Ukraine is the possibility of retaining talent within the country. Instead of looking for work abroad, Ukrainian teams get the chance to work for large global companies while remaining in Ukraine. This contributes not only to the development of local expertise and knowledge transfer but also retains highly qualified specialists who may create new successful projects in the future. Such teams are often integrated into global R&D centers located in Ukraine, which strengthens the country's innovation potential.

Moreover, founders who have gone through the acqui-hire process gain valuable experience in negotiations, integration into larger structures, and an understanding of the corporate culture of major players. This experience is invaluable and can be used in future startups, increasing their chances of success. They better understand how to build a team that will be attractive to potential buyers and how to effectively manage processes in large organizations. This creates a cycle where experienced founders reinvest their capital and knowledge into the next generation of startups.

  • Acqui-hire expands exit options for startups, reducing risks for investors.
  • Promotes the formation of a culture where the value of the team is recognized as a key asset.
  • Ensures the retention of talented engineers and managers in Ukraine by integrating them into global projects.
  • Allows founders to gain unique experience that they can use in future entrepreneurial initiatives.

Acqui-hire is a powerful strategic tool that allows Ukrainian startups and their investors to find an exit in difficult market conditions while preserving valuable human capital. For founders, it is an opportunity to secure their team's future and receive fair compensation for years of work, and for buyers, it is a fast and effective way to strengthen their technical competencies. The development of this mechanism will contribute to strengthening the Ukrainian IT ecosystem, making it even more attractive on the global stage.

Frequently asked questions

What is acqui-hire and how does it differ from a regular acquisition?

Acqui-hire is an acquisition strategy where a company buys another company primarily for its team and talent, rather than for its product or intellectual property. Unlike a regular acquisition, the main value here is human capital, which is integrated into the buyer's structure.

When should a startup consider acqui-hire as an exit?

A startup should consider acqui-hire when the product is not scaling or finding market traction, funding is running out, and a new round of investment cannot be raised. It is also beneficial if the team has unique expertise that is highly valued by a larger company looking for talent.

How is the value of a team assessed in an acqui-hire?

The value of a team in an acqui-hire is not assessed based on the company's traditional financial indicators, but on the value of its members. This may include compensation for founders, coverage of salaries, retention bonuses for key specialists, and the costs the buyer saves on hiring and training new employees.

What are the risks for founders and the team in an acqui-hire?

For founders, risks include loss of autonomy and potentially lower financial gain compared to a successful M&A. For the team, risks are associated with integration into a new corporate culture, changing roles, and uncertainty regarding long-term prospects within the acquiring company.

Is acqui-hire common in the Ukrainian market?

Acqui-hire is becoming increasingly common in the Ukrainian market, especially given the high quality of Ukrainian IT specialists and the growing need of global companies for qualified engineering teams. It is one of the exit paths for startups that have failed to scale their product but have a strong team.

Sources & materials

Intecracy Group products and solutions referenced in this article.

  1. AZIOT Platform — aziot.com.ua